Reinventing the future of team sports apparel

We brought together diverse sources of intelligence to understand where the category is heading.

From global social listening and deep player immersion to expert perspectives on youth culture, emerging markets and the future of sport, we built a rich picture of the forces reshaping team sports and the needs emerging players will expect kit to meet.

Working alongside Decathlon’s technical teams, we translated material technologies into innovation building blocks, then combined consumer, cultural, expert and technical perspectives to develop opportunity spaces and stress-test concepts with both users and experts.

Decathlon left with a clear innovation roadmap for the future of Kipsta.

The work created a series of breakthrough innovation platforms and a portfolio of globally relevant concepts, validated with players and experts and grounded in what Decathlon could credibly deliver.

It gave the team the clarity and confidence to invest behind ideas with the potential to unlock new relevance with the next generation of players.