Reimagining an iconic brand for a new generation
Mondelez
How Posse helped Mondelez unlock the next chapter of growth by connecting emerging snacking needs with manufacturing possibilities.
The question
How do you keep an iconic brand relevant for the next generation, unlocking new occasions, engaging Gen Z and Gen Alpha, and making the most of new manufacturing capabilities already inside the business?
What we did
We brought consumer desire and technical possibility together. First, we immersed ourselves in the lives of Gen Z and Gen Alpha to uncover the behaviours, moments and unmet needs shaping the future of snacking. Alongside this, we decoded Mondelez’s latest manufacturing capabilities, transforming them into innovation building blocks that could be woven into the creative process from the outset.
The result was a focused pipeline of product and packaging ideas that resonated with consumers and could be made at scale.
Our impact
Mondelez left with a future-ready innovation pipeline built for both consumers and production.
Every concept was rooted in genuine consumer demand, engineered around real manufacturing capabilities and designed to move quickly from idea to reality, giving the team the confidence to move from idea to action.
Working with the team from Posse has been a pleasure. Their leadership and expertise in dealing with a complex brief truly set them apart. They immersed themselves in our brand from day one and delivered an exciting pipeline that's now being rapidly accelerated.
Head of Innovation, Mondelez
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