Consumer closeness that changed the conversation
Suntory
How we helped Suntory turn consumer understanding into a shared company-wide mindset
The question
How do you get an entire organisation - not just marketing but R&D, HR and finance too - to build a deeper, more meaningful relationship with its consumers?
What we did
In partnership with Suntory, we designed and delivered a company-wide consumer closeness programme to help teams get closer to the people behind the data and reconnect around what really matters.
Engaging 100+ people across functions, the focus was not just on sharing insight, but on building the skills, confidence and mindset to listen, empathise and act.
The work brought teams together around a shared understanding of the Lucozade consumer, helping turn insight into something tangible and shaping a new brand proposition grounded in real needs.
Our impact
The shift was in how people think, not just what they know.
Teams across the organisation feel closer to their consumers and more confident acting on what they have learned. That shared belief has helped align the business around the brand, turning insight into momentum and driving growth from the inside out.
Posse made it easy for everyone, from marketing to R&D and even Finance, to get closer to our consumers. They gave us the tools and confidence to really listen, helping build belief across the team and giving us a real sense of shared purpose around the brand.
Head of Insights, Suntory
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